Job Title: Director of Online Communications
Organization: Fenton Communications
Location: San Francisco, Washington D.C., or New York City
Salary: Competitive with Benefits
FT Regular
 
Job Description:
Director of Online Communications
 
Fenton Communications is seeking an experienced, creative and dynamic
candidate to serve as Director of its Online Division. The Director will
combine a passion for political and social change with a broad understanding
of online communications, marketing, organizing and fundraising. The new
Director of Online Communications must understand how successful advocacy
campaigns integrate effective offline advocacy communications with emerging
online techniques.
Fenton Communications is a pioneer in public interest communications, with a
quarter century of experience working in some of the countrys most
important social change and social justice movements. Past and present
Fenton clients include progressive advocacy groups such as MoveOn.org and
True Majority, major foundations such as the William and Flora Hewlett and
Bill and Melinda Gates Foundations and non-profits such as the American Lung
Association and the National Center for Missing and Exploited Children. The
company has 55 staff in three offices in New York, Washington, DC and San
Francisco.
The Online Director will lead this division and build the capacity and
client base of the firms current online work. The Director will be
responsible for training and managing Fenton online staff and maintaining a
reliable network of vendors and freelancers. S/he also will assist in
developing marketing products and promoting them.
 
The ideal candidate should have experience providing and managing the
following online services for clients:
1. Strategic consulting: Helping organizations develop and execute online
campaigns to achieve strategic and tactical goals and objectives including
moving public opinion, changing public policy, enhancing communications with
the public and increasing fundraising;
2. Online member development: A proven record of success developing
organizations membership lists using both organic and paid acquisition
modes;
3. Creative services: Production of all possible forms of online content
including Web sites, online advertising, Flash movies, streaming video and
email templates;
4. Software consulting: The ability to determine the best software solutions
to meet clients online communications needs;
5. Evaluation: Understanding how to measure the effectiveness of an
organizations use of the Internet, as well as the usability of its website
and other online content; and
6. Integrated communications: Assisting in integrating online and offline
communications in support of communications plans designed to achieve larger
organizational objectives.
 
Specific Responsibilities
The Director of Online Communications will be expected to:
1. Develop a business plan for the expansion of the online division;
2. Recruit and supervise creative, account and technical staff and
freelancers;
3. Pitch and develop new business opportunities;
4. Advise the online components of all Fenton accounts and serve as a
primary point of contact for online clients. The Director and the online
team s/he oversees will provide clients with strategic advice; write
campaign plans, advocacy emails and fundraising appeals; and help them build
email lists, raise money, run advocacy campaigns and market online.
 
Job Requirements
The ideal candidate will have five to ten years of advocacy experience, with
at least half of it directly in online communications. That experience
should include:
1. Managing successful online advocacy campaigns;
2. Working in an agency environment, managing clients or running a
significant online advocacy program for a large organization;
3. Hiring and supervising staff and freelancers;
4. Understanding of and experience working with software products and
measurement tools used in online organizing;
5. Strong strategic thinking, including the ability to see how online
marketing can help achieve an organizations strategic objectives;
6. Marketing for nonprofit organizations and causes, especially fundraising
and/or advocacy;
7. Excellent writing and editing skills; and
8. Experience in direct mail, telemarketing or grassroots organizing is a
plus.
 
Location
Any of Fentons three offices  New York, Washington, DC, or San Francisco
 
Compensation  Competitive with benefits.
 
 
How to Apply:
Email resume, cover letter, references, writing sample and clips (as Word or
.pdf attachments), and salary requirement to jlanderman@fenton.com. Or mail
to: Online Director Hiring Committee, Fenton Communications, 182 Second
Street, 4th Floor, San Francisco, CA 94105 or fax: 415-901-0110.
Submissions will not be considered without salary requirements.
 
People of color and LGBT candidates are strongly encouraged to apply.
Fenton Communications is an Equal Opportunity Employer.
Organization Web Site: www.fenton.com
 
Email replies to: jlanderman@fenton.com